Meet the team – Katy


Name: Katy Stafford

Job Title: Head of Affiliates

Nationality: British

Worked at Cherry since: June 2014

Tell us a little bit about yourself?

I moved to Malta almost 5 years ago and have been in the iGaming industry for almost 10 – previously working for InterPartners (formally PartnerLogic). I fell into gaming whilst in London and looking for my second job after leaving university. It was the best decision I have ever made as I really do love my job! After being in the industry for so long I count many of the people I work with, work colleagues and affiliates, as very good friends.

What does a typical working day consist of for you?

That’s a tough question as it’s so changeable! My main daily tasks would be;

  • Checking stats and completing reports – I like to know exactly what is happening with the program all the time! In fact I have known to be rather obsessive (as my team will attest). Now that we have our affiliate stats updating every hour….it’s gotten a lot worse 😉
  • Chatting with affiliates via email, skype and phone – making sure that they have everything that they need and answering any questions they might have.
  • Liaising with our CRM and content teams to make sure that we have up to date information with regards to player promotions, news etc
  • Updating the website and blog with new promotions, news etc.

What is your favourite part of the job?

I love the daily contact with affiliates, seeing new ones hit their 1st depositing player and existing partners score a huge whale! I also really enjoy meeting our partners at the conferences or having a beer with them in Malta (we are lucky to have a number of affiliates based here)

What is your least favourite part of the job?

Honestly….I really can’t think of anything that I dislike….I believe you have to take the rough with the smooth and our job as Affiliate Manager is to ensure that we are advocates for the affiliate whilst maintaining a successful and profitable department for our own business.

Why do you like working with Cherry?

What’s not to love? I get to work with industry experts who I can also count as friends, I work a stones’ throw away from the sea in sunny Malta and we have a mahooosive terrace. Seriously, it’s huge! I also really enjoy the company philosophy of work hard, play hard – we have a great team of people working here who are all dedicated in providing the very best gaming experience for your players but also having fun whilst doing it. Also, although the online business is relatively young for us, there is huge scope for the company and we have made some pretty great acquisitions over the past couple of months with the partnership with Game Lounge and also the acquisition of Almor Gaming ( et al) I am looking forward to seeing what happens next and so should our affiliates – so watch this space!

What do you like to do outside of work?

Malta is a small island, everyone pretty much knows everyone and that’s great! I really enjoy grabbing a good book and heading down to Exiles (a small beach bar in Sliema) to meet friends and just chill, have a few beers and swim. I also love the fact that there are more and more great restaurants popping up – I love going out for food and socialising with friends.

If you weren’t working in online gambling, what else would you like to be doing?

Well I studied Psychology and Criminology at University, so I think I would probably be working somewhere within that sphere. Ideally with young offenders; trying to understand why they offended, what rehabilitation they need and how society could prevent it in the future – the old nature vs nuture argument.

Anything else you’d like our affiliates to know?

Myself, and the CherryAffiliates team, are here to help you! We want to see your profits grow as a result of our partnership and will do everything in our power to assist with that. We are always available to chat and we love to hear your feedback – good or bad. It makes us grow as a program and ensures that we can provide the very best program for you.