May Affiliate Newsletter

What a month it’s shaping up to be at Cherry! We’ve got loads of new things to look forward to – new lotteries, new games, new integration tools… as well as plenty of promotions and other exciting activity happening across our brands. We’re moving faster than ever here at Cherry, so be sure to keep yourself updated.

Embeddable games now available

We can now offer you embeddable games for all of our brands. If you’re interested, please contact your affiliate manager for more information.

Landing pages converting 10% more players

A recent study of out media performance has found that on average, affiliates using landing pages have converted 10% more players than those sending traffic directly to the home page. If you’d like to boost your conversion rate, please make use of the landing pages available in our system. For guidance on how to use the landing pages efficiently, please contact your affiliate manager who will be happy to assist.

CherryAffiliates is integrating with Adge! is a revolutionary data integration tool for online gambling affiliates. Using powerful, state-of-the-art software, Adge integrates data from nearly 500 different online gambling affiliate programmes into one cloud-based account. Clients can access their data from any internet-enabled device, including the Adge iOS app. The system integrates not only the high level data, but traffic level data, enabling powerful reporting of statistics by traffic source across hundreds of gaming affiliate programmes.

Adge was developed by affiliates for affiliates, in response to the long-standing problem of coordinating activity and revenue statistics from the multiple operators and programmes they work with.

Adge users will receive: dramatic time savings, hassle-free financial accounting and robust business intelligence. Please use this promo code when you sign up for your trial: Cherry0630

The promo code is valid until the end of June.

To gain a better understanding of how Adge can help your business, check out the video at

Six new lotteries launching at!

We’re very excited to soon launch six new lotteries at EuroLotto. These include:

EuroMillions: Also known as EuroMillionen or EuroMillones, this is Europe’s largest lottery. Drawn every Tuesday and Friday in Paris, the record payout so far is €189 million.

EuroJackpot: Sometimes known as EuroLotto, the EuroJackpot is held on Fridays in Helsinki and has given out a record payout of €61 million.

MegaMillions: This American lottery is drawn on Wednesdays and Saturdays and has paid out a massive $656 million.

Powerball: Claiming to be America’s favourite lotto, the Powerball is drawn on Thursdays and Sundays and has given out prizes as high as $590.5 million.

SuperEnalotto: Italy’s biggest lottery draw takes place every Tuesday, Thursday and Saturday and has a record payout of €177.8 million.

Lotto 6/49: Taking place every Wednesday and Saturday is Germany’s biggest national game, which starts at €1 million on Wednesdays, €2 million on Saturdays and has a record jackpot of €45.4 million.

If you’re interested in promoting these new additions to our EuroLotto brand, make sure to get in touch with your affiliate manager for more information.

CherryCasino – May campaign

This month we’ll be launching our new campaign on CherryCasino – the Ultimate Casino Player! In this action-packed campaign, players will be encouraged to complete the daily task to improve their mind, body and luck, all vital elements towards becoming the Ultimate Casino Player. In return, players will be rewarded with daily bonuses of free spins, deposit bonuses and more. The campaign is due to launch on Wednesday 20 May, so make sure to look out for future posts from us for more information.

Showers promotion

Showers (formally Champagne Wars) is coming soon!

You could win the chance to soak up the sun in Sunny Malta at the end of June and party with the iGaming elite! It’s super simple to climb up the leader board and earn your place at the top: you can write articles, send FTDs or earn revenue for our award-winning brands. You’ve got until 31 May to win, so be sure to read our T&C to find out everything you need to know.

Make sure to check out who is riding high on the leader board so far!

May game launches

  • Ariana (desktop and mobile): Meet mermaids and explore the ocean floor
  • River of Riches (desktop): Head to Egypt and discover the river of liquid gold
  • Big Chef (desktop): Help yourself to a delicious serving of prizes
  • Break Away (mobile): Brave the ice in a game of ice hockey to win
  • Cool Wolf (mobile): Win massive prizes at the turn of the full moon
  • Dragon’s Myth (mobile): Take your wins to new heights
  • Liquid Gold (mobile): Enjoy a big glass of smooth, golden prizes
  • Stickers desktop + mobile): Watch as juicy, sticky wilds respin for more prizes
  • Cyrus the Virus (desktop + mobile): Catch the winning fever


If you have any questions about our new promotions or games or any queries about the CherryAffiliates program, please get in touch with us at: [email protected], where one of our affiliate team members will be more than happy to help you.

Kind regards,

The Cherry Affiliates team