Since its early beginnings in Sweden in 1963, Cherry has been one of the market leaders for providing players with fun, stylish and exciting casino entertainment. Deeply rooted in the restaurant casino industry, Cherry has expanded rapidly during its history of more than 50 years to also launch some of the first casinos into the online world, allowing it to reach a much wider net of players seeking a quality experience.
In 1963, two ambitious young Swedes – Bill Lindwall and Rolf Lundström – pooled their money together to buy their first slot machine and thus established a brand new company: Restaurang Rouletter AB. Growing their business across the nation, within 10 years they gained 55 per cent of the Swedish slot machine market and soon rebranded their company as what we now know to be Cherry.
The iconic Cherry was introduced.
Restaurang Rouletter AB changed name to Cherry. Also the iconic Cherry was introduced.
The foundation of a new group is created.
Cherry acquires a number of former operating Swedish gaming companies and finances the acquisitions with newly-issued shares. The basis for a new group is created.
ComeOn!, a prominent casino and sportsbook site, operating internationally but with a strong local touch in each active market is launched.
Earn Affiliates launches.
Eurolotto first opened its “doors” in January 2011 with an aim to provide players with fun, excitement and the possibility of winning BIG in a safe environment every single day.
CherryAffiliates.com is launched.
A place “For serious slot players” was born when Cherry launched EuroSlots.com – European slots online – on a new platform and under a Maltese licence.
Cherry re-acquires the online casino CherryCasino.com. After which CherryCasino.com underwent a complete revamp in order to be up to date with modern trends in both design and functionality. The new website is designed to be classy and stylish, free from confusing clutter and flashing images. It is also very easy to..Read More
Suomikasino is an online casino tailored solely for our Finnish players and it was launched in 2013.
Folkeautomaten started out as a casino catering the Norwegian market, as the brand name translates to the slot for the people. With the iconic blue and red colours, the knitted pattern and the clever adverts Folkeautomaten is an easy brand to remember.
Mobilebet brought the action in 2014! The sports betting and casino operator that always brings you that extra level of excitement!
The door opened into the world of Casinostugan! The casino that invites the customers to play in their own pace in a classic red Swedish cabin. Casinostugan offers you the full casino experience with over 700 slots, live casino with Swedish speaking dealers and the most popular online-jackpot slots.
IGA Online Gaming Operator of the Year
Cherry is awarded the IGA Online Gaming Operator of the Year for the third year in a row.
Everyone welcomed the sophisticated world of classic slots, an award-winning Live Casino, with the introduction of the high-class casino GetLucky
Mobilautomaten, the casino where all players get extra value on every deposit, was introduced. In addition to welcome bonuses, it offers a 10% bonus on every single deposit the player makes!
Best Casino affiliate program
CherryAffiliates won best Casino Affiliate Program along with the best lottery affiliate manager.
Cherry acquires ComeOn.
Cherry acquired the remaining shares of ComeOn.
ComeOn launches Snabbare.com, a new casino game with faster casino play and withdrawals.
ComeOn Connect is formed after CherryAffiliates and Earn Affiliates migration is completed.
Nopeampi, a fast pay-n-play website for the Finnish market is launched. This introduced withdrawal times of only 15 minutes to the Finnish market.
ComeOn launches Hajper.com in Sweden – another exciting casino with fast withdrawals.This is a secure and easy to use pay and play service.
Cherry launch their first brand for the Polish market after acquiring the necessary license to operate in Poland. PZBuk is launched with an exciting sportsbook.
Cherry acquires 8 SGA Licenses
Effective from 1 January 2019, eight brands within the Online Gaming business area were able to offer games and betting in the Swedish market.
ComeOn! Connect wins Best Sportsbook affiliate program
ComeOn! Connect won the best Sportsbook affiliate program for the year 2019 at the iGB LAC Awards. This would be the 3rd award from iGB in the last 3 editions.